Here Are 10 Tips for Companies Participating in the DHL stafetten:
1. Start early.
If you don’t want to be “just another one” at this year’s DHL Relay, start planning your setup well in advance. The more dedicated you are to the project, the better the experience will be for everyone involved.
2. Create great merchandise.
Merch is a fantastic way to promote your brand at the DHL Relay. Make sure to create products that are eye-catching and relevant to your company. You could go for running shirts, shorts, flags, sweatbands, or other gear your team can actually use. If you get it right, your employees will keep wearing it in their free time too.
3. Put some effort into your camp.
Having a big company but a boring camp? Not a good look.
4. Make it fun.
The DHL Relay is a party! Make sure you enjoy yourselves and interact with others. It’s a great opportunity to build relationships and promote your brand. If your team wants to stick around after the run – you’ve nailed it!
5. Join as the boss.
It’s always a hit when the boss shows up in running gear instead of a blazer and joins in with the team – at eye level, and maybe even at the bar. Just make sure to head home before your staff really starts burning rubber.
6. Bring food and drinks.
Don’t let anyone go hungry or thirsty – this is a physical event, after all. Keeping everyone fueled is key to a good time.
7. Let your employees set the pace.
It’s perfectly fine if your employees don’t feel like running. There’s plenty of opportunity to take a relaxed walk and enjoy the atmosphere together.
8. Pack a change of clothes.
Sure, you can party in your running gear – but since the Relay happens late in the summer, it can get chilly. Bring warm clothes so you can celebrate all night in comfort.
9. Avoid injuries.
Ask around, and you’ll probably find several people who would have made the national team if it weren’t for that one bad ankle injury. The best advice? Take it easy and run at your own pace. Even though the hospital is right next to Fælledparken, there’s no need to visit it.
10. Enjoy it!
The DHL Relay is an amazing event. Make sure to soak it all in and have fun!